Case study · Referrals

SME Insurance Referral Handover

Orientation on business versus personal cover, then compliant introduction to an authorised representative with documented consent.

  • SME owner
  • Licensee meeting
  • Consent on file

Problem

The owner held a personal life policy purchased through a bank teller conversation without retaining the PDS. Business tools and van were uninsured for theft beyond home contents assumptions. A subcontractor incident raised public liability questions. The owner attempted to buy a “business pack” online but abandoned the form due to unfamiliar terms (indemnity, retroactive date, excess).

We were engaged after an accountant said Wealth Insurance could “fix insurance quickly” — we clarified we do not sell policies and scoped education plus referral only.

Our approach

  1. 90-minute orientation distinguishing personal life, income protection, public liability, and tool cover.
  2. Checklist of business facts needed for licensee (revenue band, employees, subcontractor use, vehicle ownership).
  3. Readiness pack assembled in two days.
  4. Consent and disclosure for introduction to authorised representative with business insurance authorisations.
  5. Introductory email with factual summary; file closed after handover.

Measures implemented

  • Written consent before sharing contact details
  • Disclosure of referral arrangement (none material in this case)
  • Client attended licensee meeting with complete pack — no reschedule

Outcome

Licensee issued FSG and SOA; client chose public liability and tool cover with documented exclusions understood. Personal life policy reviewed separately under personal advice — owner increased sum insured after understanding underinsurance. No consulting complaint; accountant continued to refer orientation-only clients.

Difficulties encountered

Owner conflated personal and business risk; prior bank conversation left no paper trail. Online quote engine terminology caused abandonment. Subcontractor liability was undocumented.

Resolution techniques

Separated personal and business modules in orientation; readiness pack included subcontractor percentage estimate and vehicle use log. Referral limited to business AR; personal life policy handled in second licensee meeting with SOA.

Referral process · Market orientation